![]() ![]() "Whether it's in the woods or out on the water, we know that DEW Nation's passion for the great outdoors runs deep, which is why we were thrilled to find the perfect pairing to this year's campaign in LOCASH, a duo that also shares our fans' appreciation for getting out and doing," said Jenny Figueroa, Senior Director of Marketing, South Division, PepsiCo Beverages North America. Both feature the bold taste of the original flavor of Mtn Dew with five percent juice, Vitamins B and C, and a kick of caffeine.MTN DEW is teaming up with LOCASH to reward fans who get out and do with an epic “Woods or Water” Getaway and LOCASH concert tickets, timed with the release of the duo’s WOODS & WATER – EP. can), including Mtn Dew Kickstart Original Dew and Mtn Dew Kickstart Ultra Original Dew, which launched earlier this year. Mtn Dew Kickstart gives Dew Nation a refreshing boost with 11 available flavors (ranging from five to 80 calories per 16 oz. The winner of the contest recently joined Kevin courtside at a NBA Playoff game. The partnership was announced at NBA All-Star 2018 with the ‘Closer Than Courtside’ campaign, which included a pop-up experience dubbed Courtside Studios and the launch of the #CourtSidekickContest. We love the parallels between Kevin’s mentality and our brand, and the collaboration on real-time opportunities and larger campaigns like this have been second to none.” “You drink a Mtn Dew Kickstart and it’s as if there is a little Kevin Hart inside your head pumping you up, fueling your work ethic in pursuit of whatever it is you’re chasing. “These commercials perfectly capture the energy Kevin Hart is known for, while depicting the refreshing boost fans can expect from Mtn Dew Kickstart,” said Chauncey Hamlett, senior director of marketing, Mountain Dew. The commercials are part of the year-long partnership between Kevin and Mtn Dew Kickstart that includes a 360-degree marketing campaign (TV, digital, social and experiential) and integration with Kevin’s Irresponsible Tour. Between bringing a fan courtside at a NBA Playoff game to filming these commercials, I’m proud of the work we’re doing and hope the fans will enjoy it, too.” “What’s great about this Mtn Dew Kickstart partnership is that we get to have fun with it. ![]() ![]() There’s a whole lot going on in there folks, and now you finally get to see what pumps me up - spoiler, it’s me,” said Kevin. “People always wonder what goes on in my head and I don’t blame them. ![]() Rounding out the three spots is “Chopper,” which features Kevin revving the engine to his newest set of wheels – a neon-green colored motorcycle. In “Slap,” which debuted this past weekend during the NBA Playoffs, viewers got double the Kevin as he gets psyched before playing basketball. In “Wrestler,” WWE Hall of Fame Legend ‘Mean’ Gene Okerlund interviews Kevin, who channels his convincing wrestling persona, and makes Dew Nation wonder if we’ll see the comedian in the ring one day. Mtn Dew Kickstart, made with real fruit juice and now available nationwide in 11 flavors, provides a great-tasting, refreshing boost.Īs with everything Kevin does, fans should expect the unexpected in this series of 15-second spots, which play off what’s going through his head while he’s getting pumped up with a Mtn Dew Kickstart. This marks the first time Dew Nation will see Kevin, the face of the brand, in a Dew commercial, venturing inside his head – literally – as he drinks a Mtn Dew Kickstart. Mountain Dew has unveiled its “Give Your Head a Mtn Dew Kickstart” campaign, featuring actor, comedian and overall hardest-working-man-in-show-biz, Kevin Hart. ![]()
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